Brand Management
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Breyers Delights is a delicious ice cream low in calories, high in protein, low in fat and made with fresh cream. With around only 1/4 of the calories of a regular ice cream pint it has it all!
Breyers' consumers are like the product: people that are many things at the same time and have their own way of having it all. That was idea behind Breyers Delights first full campaign.
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![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e920be8d-49e1-4125-b8e4-1562e0e9dbba/2f2d4eed-52a5-4686-b0c0-c21a5cf2a3c7_rw_1200.jpg?h=9cf46c13bf26813014111b5004a9b077)
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The campaign was created taking into account the need for a mix of product focused and lifestyle assets. Included in the production was series of supporting analog pictures, which brought a closer and more "real" feeling to the content.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e920be8d-49e1-4125-b8e4-1562e0e9dbba/bb9f8bf3-f909-479f-8e96-f9103bdba876_rw_1200.jpg?h=b3c47bb49144eb3b8562732eb54be170)
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| Working at: Unilever / Breyers
| Role: Brand Manager (Client)
| Agency: U-Studio Rotterdam (Oliver)
| Photographer: Sophie Hemels
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/e920be8d-49e1-4125-b8e4-1562e0e9dbba/0e77ec38-7d9b-4e3a-90bf-04107c57158f_rw_1920.png?h=5c851868051e8606969775c44d16bc77)
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