Breyers Delights is a delicious ice cream low in calories, high in protein, low in fat and made with fresh cream. With around only 1/4 of the calories of a regular ice cream pint it has it all!
Breyers' consumers are like the product: people that are many things at the same time and have their own way of having it all. That was idea behind Breyers Delights first full campaign.
The campaign was created taking into account the need for a mix of product focused and lifestyle assets. Included in the production was series of supporting analog pictures, which brought a closer and more "real" feeling to the content.